{"title":"Atomic","description":"\u003cp\u003eShop our collection of Atomic skis and ski boots.  Founded in 1955, Atomic makes the world’s finest winter sports equipment. For over 65 years, their products have helped redefine the skiing experience for skiers of all levels, from beginners taking their first turns to the greatest athletes pushing their boundaries at the very top of the sport.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eAtomic has been based in the heart of the Austrian alps since its inception. Today it is the largest ski manufacturer in the world with 1000 in-house employees at their headquarters in the Pongau valley. The entire Atomic family is unified by our shared values: innovation, authenticity, and a pioneering spirit. These values combine to allow Atomic to define the sport of skiing. \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFrom the piste to the powder, distant backcountry peaks to local Nordic tracks, Atomic exists to drive skiing forward.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"atomic-cloud-q9-skis-m-10-gw-bindings","title":"Cloud Q9 — Women's (2024)","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe Atomic Cloud Q9 takes the intermediate female skier anywhere the piste may lead. Designed with Atomic’s All-Condition Piste Shape, the Cloud Q9 is at home cruising the groomers or making quick turns through afternoon bumps. The generous 75mm waist provides a solid platform for variable snow conditions, while Dura Cap Sidewall construction creates secure edge hold through the turns. The composite wood core keeps the ski responsive and light to minimize fatigue and maximize fun. The Cloud Q9 is ready to ski hard in the morning and dial it back in the afternoon for cruiser laps with friends - a true, versatile, all-piste ski.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eFeatures:\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eAll Condition Piste Shape\u003c\/span\u003e - Multi Radius Sidecut and extra width underfoot for stability and confidence-inspiring handling.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eLight Woodcore\u003c\/span\u003e - Poplar wood core optimizing the ski's weight without sacrificing any shock absorption or stability.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eDensolite Core\u003c\/span\u003e - A foam core that's agile and dampens vibrations - for effortless skiing.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eDura Cap Sidewall\u003c\/span\u003e - Sidewall from base to top sheet for great edge grip, with a rounded shape for increased durability.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Atomic","offers":[{"title":"140 \/ M 10 GW","offer_id":39946817011825,"sku":"20517487","price":323.95,"currency_code":"USD","in_stock":false},{"title":"147 \/ M 10 GW","offer_id":39946817077361,"sku":"20517488","price":323.95,"currency_code":"USD","in_stock":false},{"title":"154 \/ M 10 GW","offer_id":39946817142897,"sku":"20517489","price":323.95,"currency_code":"USD","in_stock":false},{"title":"161 \/ M 10 GW","offer_id":39946817208433,"sku":"20517490","price":323.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0553\/3296\/2417\/products\/Atomic-Cloud_Q9-2023-Ski-Main.png?v=1663782284"},{"product_id":"atomic-hawx-prime-110-s-gw-ski-boots","title":"Hawx Prime 110 S GW (2023)","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eStiffness and stability meet smooth skiing with the Atomic Hawx Prime 110 S GW, the all-mountain skier’s go-to ski boot for direct, responsive riding and the Legendary Hawx Feel. Prolite technology cuts weight while adding strength using a revolutionary light construction with added reinforcements in key areas. The Mimic Gold liner has a heat-moldable pre-shaped heel, ankle and tongue, forming the liner material to mimic the precise shape of your foot for a perfect custom fit. Power Shift allows for fine tuning of forward lean and flex, and Cantable GripWalk Grip Pads offer more traction for walking, while delivering the power transfer of a standard alpine sole. The Hawx Prime 110 S GW delivers stiffness and power to handle a wide range of conditions, and comfort that can go all day.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eFeatures: \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eMimic\u003c\/span\u003e - The pre-shaped heel, ankle and tongue feature a layer of supportive, heat-moldable material. After being softened in the oven, this material mimics the precise shape of your foot, and hardens in that shape for a perfect custom fit.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eProlite\u003c\/span\u003e - Revolutionary light construction with added reinforcements in key zones.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eMemory Fit\u003c\/span\u003e - Advanced heat-fitting technology creates a fully personalized shell, cuff and liner in minutes.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003ePower Shift\u003c\/span\u003e- Independently adjust forward lean to 13\u003cem data-mce-fragment=\"1\"\u003e°\u003c\/em\u003e or 15\u003cem data-mce-fragment=\"1\"\u003e°\u003c\/em\u003e or 17\u003cem data-mce-fragment=\"1\"\u003e°\u003c\/em\u003e as well as the flex index.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"text-decoration: underline;\"\u003e100mm Medium Last\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e- Legendary Hawx Feel, this highly anatomical 100mm last is the gold standard for medium fit boots.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Atomic","offers":[{"title":"25.5","offer_id":39959597547633,"sku":"20518414","price":329.97,"currency_code":"USD","in_stock":false},{"title":"26.5","offer_id":39959597613169,"sku":"20518415","price":329.97,"currency_code":"USD","in_stock":false},{"title":"27.5","offer_id":39959597645937,"sku":"20518416","price":329.97,"currency_code":"USD","in_stock":false},{"title":"28.5","offer_id":39959597678705,"sku":"20518417","price":329.97,"currency_code":"USD","in_stock":false},{"title":"29.5","offer_id":39959597711473,"sku":"20518418","price":329.97,"currency_code":"USD","in_stock":false},{"title":"30.5","offer_id":39959597744241,"sku":"20518419","price":329.97,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0553\/3296\/2417\/products\/Atomic-Hawx_Prime_110_S_GW-2023-Ski_Boot-Right.png?v=1664460044"},{"product_id":"atomic-womens-hawx-prime-105-s-w-gw-ski-boots-2024","title":"Hawx Prime 105 S W GW — Women's (2024)","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"product-information-block\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"product-information_article\" itemprop=\"description\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"product-description\"\u003e\n\u003cdiv class=\"product-description_content\"\u003e\n\u003cdiv class=\"product-description_content_inner\"\u003e\n\u003cdiv class=\"product-description_text\"\u003eThe Atomic Hawx Prime 105 S W GW is an all-mountain ski boot built for experienced female skiers who know how to have fun on the hill. With a 100mm last for medium-width feet and a women’s specific cuff, it offers the ultimate performance for powerful skiing. Customization is endless thanks to the heat-moldable Mimic Gold liner which mimics the precise shape of your foot for a perfect custom fit.\u003c\/div\u003e\n\u003cdiv class=\"product-description_text\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"product-description_text\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"product-description_text\"\u003eA full-featured boot based on Prolite – a revolutionary light construction with added reinforcements in key zones for powerful performance. Power Shift allows for forward lean adjustability. GripWalk Grip Pads offer more traction for walking, while delivering the power transfer of a standard alpine sole. If you’re looking for a comfortable ski boot with plenty of performance, welcome the Hawx Prime 105 S W.\u003c\/div\u003e\n\u003cdiv class=\"product-description_text\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"product-description_text\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"product-description_text\"\u003e\n\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong\u003e:\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-description_text\"\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan style=\"text-decoration: underline;\"\u003eProlite\u003c\/span\u003e - Revolutionary light construction with supportive reinforcements in key zones.\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"text-decoration: underline;\"\u003eMemory Fit\u003c\/span\u003e - Advanced heat-fitting technology creates a fully personalized shell, cuff and liner in minutes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"text-decoration: underline;\"\u003eAdaptive Fit System (AFS) Cuff\u003c\/span\u003e - A removable cuff spoiler that increases the amount of tulip-shape and volume inside of the cuff.\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"text-decoration: underline;\"\u003eMimic\u003c\/span\u003e - Special heat-moldable plastic in heel, ankle, tongue, and cuff areas mimic the shape of your foot.\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"text-decoration: underline;\"\u003e100mm Medium Last\u003c\/span\u003e - Legendary Hawx Feel, this highly anatomical 100mm last is the gold standard for medium fit boots.\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"text-decoration: underline;\"\u003ePower Shift\u003c\/span\u003e - \u003cmeta charset=\"utf-8\"\u003e \u003cspan data-mce-fragment=\"1\"\u003eIndependently adjust forward lean to 13° or 15° or 17° as well as the flex index.\u003cbr\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong\u003e:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWeight: \u003cmeta charset=\"utf-8\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e1,636 (g) \/ Size 24-24.5\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eBoot Fit: Medium\u003c\/li\u003e\n\u003cli\u003eSkill Level: Advanced\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Atomic","offers":[{"title":"23.5","offer_id":40236781863025,"sku":"20518472","price":419.95,"currency_code":"USD","in_stock":false},{"title":"24.5","offer_id":40236781895793,"sku":"20518473","price":299.95,"currency_code":"USD","in_stock":false},{"title":"25.5","offer_id":40236781928561,"sku":"20518474","price":419.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0553\/3296\/2417\/files\/Atomic_Hawx_Prime_105_S_W_GW_Black_Gold_Ski_Boots_2024.jpg?v=1692280663"},{"product_id":"atomic-womens-hawx-ultra-xtd-95-boa-ski-boots-2024","title":"Hawx Ultra XTD 95 BOA — Women's (2025)","description":"\u003cp\u003eThe Atomic Hawx Ultra XTD 95 BOA W GW is a versatile 98mm narrow-last, medium flex all-mountain skiing \/ freeride touring boot that delivers all-day comfort and confident power, on-piste or out of bounds.\u003c\/p\u003e\n\u003cp\u003eThis ski boot utilizes next-generation Prolite, which starts with the slimmest profile possible and then adds reinforcement to critical energy zones to create a super robust boot that is 25% more stable for powerful skiing performance. BOA®’s Fit System Alpine platform improves shell wrapping with bi-directional micro-adjustments, increasing foothold for all-day comfort and a precise skiing performance. Heat-moldable Memory Fit forms the shell and the special Mimic Gold liner molds to the exact shape of your foot. An Adaptive Fit System (AFS) Cuff features a removeable cuff spoiler that increases the amount of tulip-shape and volume inside the cuff. The cuff offers 54º of epic natural movement for easier walking and a more upright and comfortable position when standing. The GripWalk Sole is compatible with all GripWalk, MN, MNC and Pin bindings.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan style=\"text-decoration: underline;\"\u003eProlite\u003c\/span\u003e - Revolutionary light construction with supportive reinforcements in key zones.\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"text-decoration: underline;\"\u003eFrictionless Pivot\u003c\/span\u003e - Igus polymer bushings provide a completely natural movement for effortless ascents.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"text-decoration: underline;\"\u003eFree\/Lock 4.5\u003c\/span\u003e - Atomic's sturdiest ski\/walk mechanism with adjustable forward lean can easily be cleaned of snow and ice.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"text-decoration: underline;\"\u003eEnergy Backbone\u003c\/span\u003e - Reinforcement in key zones giving extra strength and edge grip for powerful skiing.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"text-decoration: underline;\"\u003eTrue Flex PU \/ PU\u003c\/span\u003e - This Atomic-exclusive shell material provides the same flex in a wide variety of temperatures.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003eSpecifications\u003c\/span\u003e:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWeight: 1,605 (g) \/ 24-24.5 (size)\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eBoot Fit: Narrow\u003c\/li\u003e\n\u003cli\u003eFlex: Medium\u003c\/li\u003e\n\u003cli\u003eSkill Level: Advanced\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Atomic","offers":[{"title":"23.5","offer_id":40236790972529,"sku":"20900175","price":349.97,"currency_code":"USD","in_stock":false},{"title":"24.5","offer_id":40236791005297,"sku":"20900176","price":349.97,"currency_code":"USD","in_stock":false},{"title":"25.5","offer_id":40236791038065,"sku":"20900177","price":349.97,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0553\/3296\/2417\/files\/Atomic-Hawx_Ultra_XTD_95_BOA-STRM_IVR-Ski_Boots-2024.jpg?v=1692280026"},{"product_id":"atomic-mens-bent_100-2025","title":"Bent 100 (2025)","description":"\u003cp\u003eThe 2025 Atomic Bent 100 skis are the perfect blend of freestyle agility and all-mountain versatility. 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